Personally Identifiable Information (Pii) and Ethics Use...

Personally Identifiable Information (PII) and Ethics: Use of Cookies Cookie Trails In today’s era of technology, many people are concerned about internet privacy. Most concerns are usually sparked by misinformation. One piece of technology that is most misunderstood is the cookie and its uses. Many people believe that cookies are programs that can transfer viruses onto their computers. This is absolutely false. Cookies are typically harmless. Cookies are little text files left on your hard disk by some websites you visit (Williams amp; Stacy C. Sawyer, 2013, p.105). These text files store information about the user like preferences, log-in name, and password. Cookies can be very beneficial for users who frequent many†¦show more content†¦After public outcry and a class-action suit (which was settled in 2002), DoubleClick did an about-face and said it had made a huge mistake (Peneberg, 2005). When cookies are used in this manner it definitely brings ethical issues to the forefront. It is an invasion of privacy to take, use and potentially sell information that was not knowingly shared. It is an abuse of privileges users innocently extend to websites. If this invasion of privacy is allowed to continue, one could only wonder what will await the unsuspecting user in future. It is quite plausible for large marketing and advertising firms to start tampering with cookies, eventually creating more evasive ways of snooping on users, and in the process obtaining more crucial information like social security numbers. Marketers dont fear that the government will ban or restrict cookies someday. After heavy lobbying they managed to secure an amendment to the Securely Protect Yourself Against Cyber Trespass Act that would exempt cookies from any spyware legislation that passes in the House (Peneberg, 2005). The people could rally together to band cookies, but that would make browsing the web difficult for all. It would make more sense to establish stricter regulations against tracking cookies. When companies start to dig too deep and go too far, the people will rebel. Cookies should remain just simple textShow MoreRelatedInternet Privacy Law: a Comparison Between the United States and the European Union9297 Words   |  38 PagesCarolina State University, Raleigh, NC 27695-7229 1David_Baumer@ncsu.edu 2Julia_Earp@ncsu.edu 3JC_Poindexter@ncsu.edu Internet Privacy Law: A Comparison between the United States and the European Union Abstract The increasing use of personal information in web-based applications has created privacy concerns worldwide. This has led to awareness among policy makers in several countries regarding the desirability of harmonizing privacy laws. The challenge with privacy legislation from anRead MoreInternet Privacy Law: a Comparison Between the United States and the European Union9303 Words   |  38 PagesNorth Carolina State University, Raleigh, NC 27695-7229 1David_Baumer@ncsu.edu 2Julia_Earp@ncsu.edu 3JC_Poindexter@ncsu.edu Internet Privacy Law: A Comparison between the United States and the European Union Abstract The increasing use of personal information in web-based applications has created privacy concerns worldwide. This has led to awareness among policy makers in several countries regarding the desirability of harmonizing privacy laws. The challenge with privacy legislation from anRead MoreEssay on The Legality and Ethics of Internet Advertising1777 Words   |  8 PagesThe Legality and Ethics of Internet Advertising ABSTRACT: Recently, DoubleClick.com, one of the world’s premier Internet advertising firms was at the center of a Federal Trade Commission investigation on privacy. Consumer privacy advocates have charged the company with infringing on the privacy of websurfers because of the aggressive means it uses to gather data for profit. This paper discusses the legal and moral issues surrounding these tactics. Were the company’s aggressive tacticsRead More8 Key Element for a Business Model7314 Words   |  30 PagesSet  of  planned  activities  designed  to  result  in  a   Set of planned activities designed to result in a profit  in  a  marketplace Business  plan Describes  a  firm s  business  model Describes a firm’s business model E commerce  business  model E†commerce business model Uses/leverages  unique  qualities  of  Internet  and   Web W b Slide 2-3 8 Key Elements of Business Model 1. 2. 3. 4. 5. 6. 7. 8. Value  proposition Revenue  model Market  opportunity Market opportunity Competitive  environment Competitive  advantage Market  strategyRead MoreeCommerce Developments and Themes10793 Words   |  44 PagesE-Business Chapter 1 E-commerce Developments and Themes- 2003 More: ï  ® Use of the Internet to conduct commerce ï  ® deepening of e-commerce channel ï  ® Broadband and wireless Internet access ï  ® refined e-commerce business models (→ higher levels of profitability) But at societal level: continued conflict over copyrights, content regulation, taxation, privacy, and Internet fraud and abuse. E-commerce E-business E-commerce involves digitally enabled commercial transactions between and among